Colombian Law 1581 of 2012
Personal data and cookies
How we collect, use and protect your information, and how to exercise your rights.
Data controller
Serena Hotels S.A.S., Tax ID (NIT) 901143446, operator of Viktory Boutique Hotel, located at Cra. 36 #8A-81, El Poblado, Medellín, Colombia. Email: booking@serenahotelsco.com. Phone: +57 321 209 7033. National Tourism Registry (RNT) 54025.
What we collect
Name, ID document, nationality, email, phone, stay dates, guarantee card details and any information you send us on WhatsApp, email or forms. ID documents are required because Colombian law requires every guest and visitor to be registered.
Why we use it
To manage your booking and stay, meet legal duties (hotel registration and reports to Migración Colombia), issue invoices, process authorized charges, answer your requests and, if you agree, send you offers. We never sell your data.
Who we share it with
Only with those who need it to provide the service: the booking engine, the online travel agencies you booked with, the payment gateway, the e-invoicing software and the authorities when the law requires it. Some providers store data outside Colombia with equivalent safeguards.
Your rights
You may access, update, correct and request deletion of your data, ask for proof of your consent, withdraw it, learn how it has been used and file complaints with Colombia’s Superintendence of Industry and Commerce (SIC).
How to exercise them
Email booking@serenahotelsco.com with your name, ID and request. We answer inquiries within 10 business days and claims within 15 business days, as set out in Law 1581 of 2012.
Cookies
This site uses its own cookies, needed for it to work, and third-party cookies to measure visits and improve advertising: Google Analytics and Google Tag Manager, the Meta pixel (Facebook and Instagram), Microsoft Clarity and VWO. You can delete or block them in your browser settings; the site will keep working.
Security and retention
We keep data with reasonable technical and administrative measures, and only for as long as the law requires or our relationship with you lasts.
Effective date
This policy is effective from November 5, 2026. If it changes, the new version will be published on this page.